Bar Trender doesn’t mean just mixology, it’s a holistic approach to the whole drinking experience, starting with a multi-sensorial approach and leading to define the complete concept from the context, the mood, music, storytelling and, at the tip of the iceberg, the drink. Bar Trender means being a counselor where the client is the actor in the center of the scene and everything is well-orchestrated to deliver a unique, enhanced experience. It means being complete, bringing the know-how of mixology to an artistic direction that goes beyond a well-made drink.